What Is the FWF Academy? 📲
- Frank Sinclair
- 21 hours ago
- 5 min read
Updated: 57 minutes ago
The number #1 online coaching platform for men and women over 40+ who hate the gym.
If you've ever felt like the fitness world just wasn’t built for you, too intense, too complicated, too full of people shouting “no excuses!”, you’re not alone. That’s exactly why I created the FWF Academy. A place where real people in their 40s, 50s, 60s and beyond can get fitter, stronger, and healthier, from home, in their own time, without needing hours in the gym or any fancy equipment.
Let’s break it down...
🎉 Introducing: The FWF Academy
No Payment Details Required. No Pressure. Option To Join For Less Than £1 per day After Free Trial Completion (View Paid Membership Options)
🌟 What Makes The Academy So Amazingly Awesome?
1️⃣ It’s 100% Online
No travel. No awkward gym vibes. No pressure.Just log in, press play, and move your body in your living room, your garden, or wherever you fancy. You get instant access to on-demand workouts, fun fitness challenges, and weekly check-ins, all from your phone, tablet or laptop.
2️⃣ It’s Built for Life in Your 40s, 50s, 60s and Beyond
This isn’t some cookie-cutter bootcamp for 20-somethings.Every session inside the Academy is designed with real life in mind: stiff joints, busy days, changing bodies, and a desire to feel strong, capable, and energised again — not wrecked or worn out. You’ll find low-impact options, strength training that makes sense, and simple guidance on sleep, nutrition and stress.
3️⃣ It Only Takes 1 Hour Per Week to See Real Results
Yep, just one hour a week can make a huge difference. We focus on consistency, not perfection. Most members start with 3 x 20-minute sessions, and that’s more than enough to build momentum, boost strength, and improve overall wellbeing. And if you want more? You’ll have it ready and waiting, but there’s no pressure to do it all.
🧠 Our Method: The Midlife Movement Formula
We don’t do quick fixes. We do long-term habits that actually work, especially for midlife and beyond. Our method combines the three pillars of fitness over 40+, with support for your nutrition and lifestyle too:
🏃♂️ CARDIO
Low Impact, Highly Effective workouts to improve stamina, lung health and energy levels, all modifiable for your fitness levels so you can progress from Total Beginner to Advanced Athlete at a pace that suits you.
🧘 MOBILITY
Hugely underrated yet sooo important, and every week I'll be encouraging you to find time for stretching, and joint friendly sessions to keep your body moving well, reduce stiffness, and prevent injuries.
🏋️ STRENGTH
One of the best ways to fight ageing and keep yourself young? Strength training... using your own bodyweight, or dumbbells if you have them - we will work together to build muscle mass, improve bone health, and boost your metabolism - all without setting foot in a gym.
🍳 NUTRITION
No strict meal plans here. We help you build sustainable habits that fit into your life, with a focus on protein, natural whole foods, and eating in a way that supports your goals, without cutting out the foods you love. Recipes, tracking tips & focus weeks will ensure you are motivated to eat well all year round.
🛌 LIFESTYLE
Progress isn't just about workouts. We support you in managing stress, improving sleep, and getting your daily steps in, because it all adds up.
It’s everything you need for optimal health in midlife, delivered in a way that’s simple, fun, and totally doable.
No Payment Details Required. No Pressure. Option To Join For Less Than £1 per day After Free Trial Completion (View Paid Membership Options)
🧩 The Real Problems I'll Help You Solve
Let’s be honest, staying consistent with fitness isn’t easy when:
😕 You don’t have a plan
🥹 You’re trying to figure it out alone
😭 You’re bombarded with a million different opinions on what “works”
That’s where I come in. Inside the FWF Academy, you’ll get:
✅ Structure – Weekly workout plans that are easy to follow and actually fit into your life
✅ Accountability – Daily tracking tools to keep you on track, without becoming obsessive
✅ Motivation – Monthly challenges, expert tips, and encouragement to keep your fire lit all year round
💥 What Makes FWF Academy Different?
Here’s what you WON’T get in my app:
❌ Intimidating gym bros
❌ Generic cookie cutter programs
❌ Shiny perfection or pressure to "be perfect"
Instead, you get a warm, welcoming space with:
🎉 Fun Workouts - Quick & effective with laughter guaranteed.
⏱️ Better Results in Less Time: Get seriously fit in less than 1 hour a week.
👵 Built for Real Humans 40+ - You know, with dodgy knees, families, responsibilities and all that.
✨ No Perfection Required, Just Progress
At FWF Academy, we keep it simple. No extremes. No diets. No pressure to “go hard or go home”. Just a kind, consistent approach that works, even when life gets busy, messy, or downright bananas. Because at the end of the day, the goal isn’t perfection. The goal is progress, and enjoying the journey as you go.
📲 Cool Features You’ll Love Inside Our FWF Academy App
✨ Track Your Daily Wins – Exercise, nutrition, sleep, steps, and more. It’s all there, in one easy-to-use place.
⌚ Integrates with Your Fitness Tracker – Apple Watch, Fitbit, Garmin, or whatever gizmo you wear – we speak fluent data.
🔥 New Workouts & Pro Tips Weekly – You’ll never get bored, and you’ll always know exactly what to do next.
🙋♂️ Real Support from Me (Frank) – I’m in the app with you, checking in, cheering you on, and answering your questions. Not a bot. Not a clone. Just me.
No Payment Details Required. No Pressure. Option To Join For Less Than £1 per day After Free Trial Completion (View Paid Membership Options)
🤔 Why Not Just Join a Gym or Download A Cheap Fitness App?
You could join a local gym, if you fancy fighting for parking, navigating confusing machines, and pretending to enjoy it. Or you could download one of the gazillion £9.99 fitness apps on the market if you like being treated like a number instead of a real human, with a real life and needs that change every day.
We take your health personally and actually care if you show up, and when you need us, we're right here, ready to help you every step of the way.
🎁 Ready to Give It a Go?
You can start today with a FREE 14-Day Trial, no strings, no stress.
👉 Click here to Start Your 14 Day Free Trial and see for yourself why so many over 40s are ditching the gym and finally enjoying their fitness journey. No Payment Details Required. No Pressure. Option to join for less than £1 per day after completion of free trial. (View Paid Membership Options)
You’ve got nothing to lose… except stiffness, confusion, and that guilty feeling of “I should be doing more.”
Let’s make moving your body the best part of your week.
See you inside!
FRANK
your Personal Trainer / Fellow Over 40'er
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